When it comes to a more social Spotify, “sticky and engaging” for the streamer also means “sticky and engaging” for every artist on the platform.īruce Houghton is the Founder and Editor of Hypebot and MusicThinkTank, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a professor for the Berklee College Of Music. “Overall, we’re committed to creating the best audio experience for consumers and creators in the world, said the CEO, “and obviously, social could be a meaningful driver of creating an even stickier and more engaging experience. Wrapped also drove the highest-grossing merch sales for artists to date and a 2.7x increase in visitors to artists’ tour pages.Įk confirmed Spotify’s interest in getting more social on Tuesday’s Q4 earnings call. Spotify Wrapped, which is built for social sharing, broke records last year with 156 million monthly active users engaging – up 30% year-over-year. Daniel Ek, (born February 21, 1983, Stockholm, Sweden), Swedish entrepreneur who in 2006 cofounded Spotify, an Internet music-streaming service that provides listeners with legal, ad-supported access to millions of songs, rejecting traditional models of downloading and eliminating per-song costs. Spotify came at a time when nobody could imagine that instead of CDs and cassettes, music could be stored online, and there could be a business model where everything was free for the consumer, and still profit could be made. Last year Spotify tested a Community tab on its mobile app that offered a dedicated place to view what music friends were streaming and which playlists they’d updated. Well, Spotify’s CEO Daniel Ek heard the beat of the drum and joined Musk in his attack on Apple while also calling on other CEOs to strengthen their alliance. The streaming platform was the brainchild of Martin Lorentzon and Daniel Ek. T his is not Spotify’s first foray into socials. Spotify CEO Daniel Ek addressed employees about the Joe Rogan controversy in a 15-minute speech yesterday, of which The Verge obtained audio, defending the company’s choice to work with.
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